Beau Brummell store closing, offers giveaways?

Last night on our walk home from dinner, I passed Beau Brummell, a high-end mens store in Soho which, honestly, I have never heard of. What caught my eye was the MASSIVE NEON (paper) SIGNS announcing the store closing, clearance sale, and one I vaguely recall something to the effect of door prizes/giveaways. Very strange. Anyways, if you're a guy and you need some nice suits and shirts, it may be worth your while to swing by. (I would have taken a photo, but it was quite late and my camera phone doesn't have a flash).

What: Beau Brummell store closing
Where: 347 W Broadway; 212-219-2666