Kenneth Cole Black Friday 30% off

Kenneth Cole is doing a doorbuster. Take 30% off during the first 4 hours of store opening, or from 8AM-noon online. For the rest of the afternoon, you can get $50 off $200, $75 off $300, $100 off $400. All this doorbust-ing makes me think I should do the midnight shopping and go to bed at 10AM.