theOutnet.com is astounded by the response

While the US sale did not suffer nearly as much technical difficulties as the European sale did, theOutnet.com has released a statement apologizing for those who were affected by server time-outs. While there is no good news for us today (the sale really is over), they are promising more future sales. I think this is a great silver lining because they are acknowledging our disappointment. However, I know there were women who stayed up all night, diligently waiting by their email, and to them I say, you've earned it!

Full press release is included below.

“Hello everyone, I am Stephanie, Director of theOutnet. I wanted to personally say that we have been listening to all your comments. First and most importantly, I want to say sorry for the frustrating experience that many of you had. You have shown incredible interest in our site today and we do not take that lightly. Clearly, while we were prepared for the volume of traffic the sale would deliver, in some markets, the UK mainly, we were overwhelmed by the speed at which you came to the site this morning. This remarkable volume –up to 9 orders a second - led the site to crash for many of you, and I want to say that we are very sorry to all those who didn’t get to buy anything at the sale, but delighted for the thousands of lucky ones amongst you that did walk away with a £1/$1 bargain from theOutnet. We want to thank all of you for being part of our first year celebrations. With each event we are working hard to fix issues that arise, and want to say that we fully intend to offer you further bargain shopping opportunities in the future. Thank you again, Stephanie”

Record sell out at theOutnet.com's £1/$1 First Birthday pop-up sale

Friday, April 16th 2010 –– theOutnet.com’s first birthday pop-up sale launched today internationally at 07:24 GMT and in the United States a separate sale with new $1 stock went live at 06:45 EST. Thousands of designer items from the world's top fashion brands went on sale for just £1 or $1. Due to the unprecedented speed of the demand, everything sold out within hours - the fastest sale event of its kind on the site since launch.

Products were limited to one per person to ensure as many customers could be given the chance to snap up a designer item at an unbelievable price. Thousands of people walked away with huge bargains.

Stephanie Phair, Director of theOutnet says: “We are thrilled that there are so many people excited about what we are doing on theOutnet. Whilst we were prepared for the volume of traffic the sale would deliver, we were overwhelmed by the speed at which people came to the site this morning. This remarkable volume - up to 9 orders a second - led the site to crash in some markets and I want to say that we are very sorry to all those disappointed people who didn’t get to buy anything at the sale, but delighted for all of those who did. Thousands of happy Outnet customers walked away with once-in-a-lifetime bargains for £1 or $1. We want to thank everyone for being part of our first year celebrations and with each event we are working hard to fix issues that arise so we can serve you better and continue to offer amazing bargain shopping opportunities.”

About theOutnet.com
TheOutnet.com is the most fashionable fashion outlet. Since its launch in April 2009 by the people behind the award-winning website, NET-A PORTER.COM, theOutnet has quickly established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer brands at a great price. Stocking an unparalleled selection of previous season designer fashion from over 200 brands and shipping to 170 countries, theOutnet is the definitive and exclusive designer outlet where everyone is invited. It's chic-onomics!™